Get ‘Em While They’re Hot! Old Mother Hubbard® Introduces Seasonal Grillin’ Grub Hamburger Shaped Dog Treats

The new BBQ themed treats are available in a bacon, cheese and hickory flavor to give dogs a reason to be excited for grilling season, too!

TEWKSBURY,
Mass., February 26, 2020 –
Just in time for the kick-off to grilling season
this May, Old Mother Hubbard® has crafted a new recipe to ensure
dogs have a yummy treat to enjoy all summer long while their pet parents man
the grill. New Old Mother Hubbard Grillin’ Grub all natural hamburger-shaped dog
treats, available in a bacon, cheese and hickory flavor, will have dogs rolling
over with joy at your next backyard barbeque.

Ideal for everyday rewards and summertime bonding, Grillin’ Grub dog treats are perfect on-the-go snacks. Forty percent of pet parents bring their dog with them to summer barbeques as an activity they can do together, according to a survey conducted by Old Mother Hubbard 1, and now, Fido has even more reason for a seat at the picnic table with these human food-inspired treats. Grillin’ Grub treats are made with premium, all-natural ingredients based on the same wholesome recipes Old Mother Hubbard has been baking since 1926. Packed with nutrition and taste, these treats offer a combination of mouth-watering bacon, cheese and hickory smoke flavors that we associate with summer barbeques.

“We know that
pet parents are looking for ways to include their dogs in holidays centered
around food and events that have historically been just for humans, so we baked
up an idea that would foster inclusiveness and promote bonding time. Old Mother
Hubbard Grillin’ Grub treats reflect the nostalgic flavors of summer barbeques
so our pets can be part of those memories,” said Rob Ashworth, senior treats brand manager for Old Mother
Hubbard. “The Grillin’ Grub recipe has premium,
all-natural ingredients the whole family can feel good about serving up as a
treat and expression of love, all summer long.”

Grillin’ Grub dog treats will be available at select pet specialty retailers, independent retailers, including Target, and online. To learn more about the product or find an authorized retailer, please visit www.oldmotherhubbard.com.

Old Mother Hubbard® “All-Natural.  In Our Bones Since 1926.”
Since 1926, Old Mother Hubbard®, a proud member of the WellPet® family of brands, has used the same simple methods to bake our snacks for dogs. Each home-style recipe is carefully crafted from wholesome ingredients that allow dog owners to feel good about giving their dogs a reward that is healthy and heartfelt.  Follow Old Mother Hubbard on Facebook, Twitter and Instagram.

Today, our
team of animal lovers, nutritionists and vets at WellPet are committed to
carrying forth our strong heritage, continuing to find new ways to bring
innovation, nutritional excellence and product quality to our family of natural
brands, always putting pet health first. For more information, visit www.wellpet.com.


[1] Conducted in May 2019, Engine Insights collected data via an online survey from a random sampling of 1,065 adult dog owners demographically representative of the U.S. population.


Media Contact:
Abby Campbell
360PR+
acampbell@360pr.plus 857-300-6301